Kinnek's mission is to build a single platform for small businesses that makes discovering, transacting, communicating and interacting with suppliers more powerful, more trustworthy, and easier than ever before.
Kinnek was started in 2012 in New York City, when co-founders Rui Ma and Karthik Sridharan noticed that small business owners were stuck in a rut when it came to how they bought things for their businesses. They couldn't just walk into a typical store or shop on the usual consumer-focused websites, because their requirements were more customized. They needed customized equipment, customized machinery, supplies in customized quantities- and they didn't have the massive resources necessary to have a dedicated team of purchasing managers to handle all that complexity.
We are passionate about using technology to make small business owners' lives easier.